Maggiori informazioni sul libro
Marketing Communications: A European Perspective, third edition, covers all elements of the communications mix, including advertising, public relations, sponsorship, sales promotion, direct marketing, point-of-purchase communications, exhibitions, personal selling and the Internet. Filled with original, in-depth material, and supported by input from a number of premier marketing executives, Marketing Communications: A European Perspective, third edition, offers coverage from globally-recognised companies and brands, including Microsoft, Ford, Kitkat, McDonald's This book is designed to be of use to both undergraduate and postgraduate students of marketing communications.
Acquisto del libro
Marketing Communications, Patrick de Pelsmacker, Maggie Geuens, Joeri van den Bergh
- Lingua
- Pubblicato
- 2007
Metodi di pagamento
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