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This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.
Acquisto del libro
Fantasy in Advertising, Dave Saunders
- Lingua
- Pubblicato
- 1997
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- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Fantasy in Advertising
- Lingua
- Inglese
- Autori
- Dave Saunders
- Editore
- B. T. Batsford Limited
- Pubblicato
- 1997
- Formato
- Copertina rigida
- Pagine
- 128
- ISBN10
- 0713481048
- ISBN13
- 9780713481044
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- This study looks at how advertisers play with our dreams as a marketing tool and explores the work of photographers and art directors to reveal how advertising not only sells the product, but enters into our culture and the language of everyday life. It examines some controversial advertisements of recent years.