The Boston Consulting Group on strategy

Autori

• Carl W Stern
• Michael S. Deimler

Parametri

• 413 pagine
• 15 ore di lettura

• Commercio e vendita
• Economia e affari
• Gestione
• Saggistica

Maggiori informazioni sul libro

For the past 43 years, The Boston Consulting Group (BCG) has been shaping the way business is done all over the world. This book, a compilation of 75 of BCG's most influential articles and pieces on strategy, is an indispensable source of fresh ideas, insights, and practical lessons for managers, executives, and entrepreneurs in every industry.

Lingua: Inglese

Pubblicato: 2006

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