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Parametri
- 371pagine
- 13 ore di lettura
Maggiori informazioni sul libro
This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.
Acquisto del libro
Advertising Campaign Strategy, Donald Parente
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Advertising Campaign Strategy
- Lingua
- Inglese
- Autori
- Donald Parente
- Pubblicato
- 2000
- Formato
- Copertina rigida
- Pagine
- 371
- ISBN10
- 003021114X
- ISBN13
- 9780030211140
- Serie
- Valutazione
- 3,65 su 5
- Descrizione
- This leading text not only illustrates what effective advertising campaigns are, but also demonstrates how to successfully execute them. A comprehensive and detailed campaign guide is outlined to take students step-by-step through the advertising process. Nine out of the top 10 Advertising and Journalism schools in the US use Parente's Advertising Campaign Strategy.