Strategic Thinking for the Next Economy

Autori

• Constantinos Markides
• Michael Cusumano

Parametri

• 250 pagine
• 9 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

From the acclaimed MIT Sloan Management Review comes this compendium of cutting-edge thinking about corporate strategy. Focusing on strategic imperatives of the new economy, leading thinkers in the field present their views in four general strategy and value creation; flexibility in a volatile world; strategy making in uncertain times; and strategies for growth in fast-paced markets. Strategic Thinking for the New Economy shows that designing a successful strategy is a never-ending quest--and that effective strategic thinking is a process of continuously asking questions and thinking through issues in a creative way. Included among the book's many expert contributers are Christopher A. Bartlett, Henry Mintzberg, Richard T. Pascale and C. K. Prahalad.

Lingua: Inglese

Pubblicato: 2001

(In brossura)