Esaurito
Parametri
- 400pagine
- 14 ore di lettura
Maggiori informazioni sul libro
One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.
Acquisto del libro
Product Strategy for High Technology Companies, Michael McGrath
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Product Strategy for High Technology Companies
- Lingua
- Inglese
- Autori
- Michael McGrath
- Editore
- McGraw Hill Professional
- Pubblicato
- 2000
- Formato
- Copertina rigida
- Pagine
- 400
- ISBN10
- 0071362460
- ISBN13
- 9780071362467
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Tecnologia, Marketing & Vendite, Gestione & HR
- Valutazione
- 3,6 su 5
- Descrizione
- One of the key determinants of success for today’s high-technology companies is product strategy―and this guide continues to be the only book on product strategy written specifically for the 21st century high-tech industry. More than 250 examples from technological leaders including IBM, Compaq, and Apple―plus a new focus on growth strategies and on Internet businesses―define how high-tech companies can use product strategy and product platform strategy for competitiveness, profitability, and growth in the Internet age.