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How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.
Acquisto del libro
What's a Saatchi and how Come We Have Two of Them?, Thomas Jordan
- Lingua
- Pubblicato
- 2002
- Rilegatura
- (Copertina rigida)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- What's a Saatchi and how Come We Have Two of Them?
- Lingua
- Inglese
- Autori
- Thomas Jordan
- Editore
- Graphis
- Pubblicato
- 2002
- Formato
- Copertina rigida
- Pagine
- 128
- ISBN10
- 1932026029
- ISBN13
- 9781932026023
- Serie
- Valutazione
- 4 su 5
- Descrizione
- How small and mid-sized independent advertising agencies can develop the right tools for survival. What's a Saatchi...and How Come We Have Two of Them? is a rare, true inside look at how one small advertising agency battles adversity and is able to survive by wit, talent and luck. Each point is visually illustrated with international award-winning work, offering fresh thinking and ideas combined with unique advertising. This is the story of how one smaller ad agency, not in a major market, has discovered unique ways to not only stay alive, but as a result, has developed a reputation for a creative product that has been recognized world-wide.