Esaurito
Parametri
- 240pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).
Acquisto del libro
The Advertising Effect, Adam Ferrier
- Lingua
- Pubblicato
- 2014
- product-detail.submit-box.info.binding
- (In brossura)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- The Advertising Effect
- Lingua
- Inglese
- Autori
- Adam Ferrier
- Editore
- Oxford University Press, USA
- Pubblicato
- 2014
- Formato
- In brossura
- Pagine
- 240
- ISBN10
- 0195593928
- ISBN13
- 9780195593921
- Serie
- Tag
- Saggistica, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Marketing & Vendite
- Valutazione
- 4,25 su 5
- Descrizione
- Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).