The Advertising Effect

Autori

• Adam Ferrier

Parametri

• 240 pagine
• 9 ore di lettura

• Business & Management
• Commercio
• Saggistica
• Scienze sociali
• Temi psicologici

Maggiori informazioni sul libro

Respected advertising insider, Adam Ferrier, reveals techniques used by some of the best-known brands across the globe. These are grounded in psychological theory with award winning real world examples and explore most effective way to change behaviour is through action rather than conventional advertising practices (emotional or rational persuasion).

Lingua: Inglese

Pubblicato: 2014

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 5,49 €