Marketing management. A strategic approach with a global orientation

Autori

• Harper W. Boyd
• JeanClaude Larréché
• Orville C. Walker

Parametri

• Marketing & Vendite
• Marketing e PR

Maggiori informazioni sul libro

This text in marketing management includes expanded coverage of global examples and the uses of technology including the Internet, secondary data sources and marketing services. An international case can be found at the end of the book and used with or without the free GAMAR3 software.

Lingua: Inglese

Pubblicato: 1995