Marketing models

Autori

• Gary L. Lilien, Philip Kotler, K. Sridhar Moorthy

Parametri

• Altri libri di testo
• Libri di testo
• Marketing & Vendite

Maggiori informazioni sul libro

Aims to develop the quantitative foundations for marketing decisions. By using both of the theoretical models which help analyze marketing issues the text presents decision-support models and focuses on substantive marketing decisions, not methodology. An instructor's manual is available.

Lingua: Inglese

Pubblicato: 1992

(In brossura)