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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .

Acquisto del libro

Electronic Commerce 2010, David A. King, Efraim Turbain, Hyun-Jae Lee, Ting-Peng Liang, Deborrah Turban

Lingua
Pubblicato
2009
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(In brossura)
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Titolo
Electronic Commerce 2010
Lingua
Inglese
Pubblicato
2009
Formato
In brossura
Pagine
968
ISBN10
0137034652
ISBN13
9780137034659
Serie
Valutazione
4,85 su 5
Descrizione
For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .