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For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .
Acquisto del libro
Electronic Commerce 2010, David A. King, Efraim Turbain, Ting-Peng Liang, Deborrah Turban, Jae Kyu Lee
- Lingua
- Pubblicato
- 2009
- Rilegatura
- (In brossura)
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- Titolo
- Electronic Commerce 2010
- Sottotitolo
- A Managerial Perspective
- Lingua
- Inglese
- Editore
- Pearson
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 968
- ISBN10
- 0137034652
- ISBN13
- 9780137034659
- Serie
- Tag
- Saggistica, Commercio, Business & Management, Tecnologia & Ingegneria, Tecnologia, Marketing & Vendite
- Valutazione
- 4,85 su 5
- Descrizione
- For undergraduate and graduate electronic commerce courses. Explore the many aspects of electronic commerce through a managerial perspective. Electronic Commerce provides a thorough explanation of what EC is, how it's being conducted and managed, and how to assess its major opportunities, limitations, issues, and risks all from a managerial perspective that helps make EC relevant to majors and non-majors alike. The new edition reflects the latest topics that have emerged in the EC field, including social computing and Green IT .