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This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.
Acquisto del libro
Crackingjack!, Alan Toop
- Lingua
- Pubblicato
- 1994
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- (In brossura)
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- Titolo
- Crackingjack!
- Lingua
- Inglese
- Autori
- Alan Toop
- Editore
- Ashgate Publishing Company
- Pubblicato
- 1994
- Formato
- In brossura
- Pagine
- 176
- ISBN10
- 0566075881
- ISBN13
- 9780566075889
- Serie
- Descrizione
- This practical book covers all aspects of sales promotion, including cash refunds and rebates, ecological promotions, and budgeting for promotions. The author explores how sales promotions succeed, why some fail, and how to make your promotions work harder.