Battle of the titans : how the fight to the death between Apple and Google is transforming our lives

Autori

• Fred Vogelstein

Parametri

• Altra storia
• Computer, IT, programmazione
• Marketing e PR
• Storia

Maggiori informazioni sul libro

The story behind the bitter rivalry between Apple and Google - and how an an epic battle is reshaping the way we think about technology. The deathmatch between Apple and Google is not just a story of corporate competition - it's a dramatic saga of a friendship gone sour, of trust and agreements betrayed, of visionaries Steve Jobs and his successor Tim Cook versus Larry Page, Sergey Brin, and Eric Schmidt. This is a story of bickering, backstabbing, poaching and paranoia, of hardware versus software and patents versus products. After more than a decade of reporting on this rivalry, Fred Vogelstein has incredible access to the boardroom conversations, unofficial reactions, outbursts, personalities, deals, lawsuits and allegations that have shaped how we use these products.

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Lingua: Inglese

Pubblicato: 2014