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From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.
Acquisto del libro
Striking Images, Monte Beauchamp
- Lingua
- Pubblicato
- 2006
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
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- Titolo
- Striking Images
- Lingua
- Inglese
- Autori
- Monte Beauchamp
- Editore
- Chronicle Books
- Pubblicato
- 2006
- Formato
- In brossura
- ISBN10
- 0811851435
- ISBN13
- 9780811851435
- Serie
- Valutazione
- 4,55 su 5
- Descrizione
- From the 1920s to the 1950s, a small but useful advertising gimmick spread like wildfire into the purses, pockets, and kitchen drawers of millions of Americans. The give-away matchbook was one of the most pervasive means ever found of putting promotional images into the hands of the public. Small and disposable, matchbooks were not only a highly successful marketing tool for a wide variety of products, they were also the repositories for a wealth of anonymous design creativity. Fantasies of ocean travel, bathing beauties, regal leisure, and tropical locales adorned the covers, as did hand-lettered typography, stylized illustration, and eye-catching color. This red-hot celebration brings the ubiquitous matchbook's art to life in all its pulp panache and visual zing.