Esaurito
Parametri
- 357pagine
- 13 ore di lettura
Maggiori informazioni sul libro
Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.
Acquisto del libro
Introduction to Advertising Media, Jim Surmanek
- Lingua
- Pubblicato
- 1993
- product-detail.submit-box.info.binding
- (Copertina rigida)
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Metodi di pagamento
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- Titolo
- Introduction to Advertising Media
- Lingua
- Inglese
- Autori
- Jim Surmanek
- Editore
- N T C Business Books
- Pubblicato
- 1993
- Formato
- Copertina rigida
- Pagine
- 357
- ISBN10
- 0844235458
- ISBN13
- 9780844235455
- Serie
- Valutazione
- 4 su 5
- Descrizione
- Introduce students to the concepts and strategies behind every successful media plan while teaching them how to put media tools and techniques to use effectively. This easy-to-read text covers terminology, systems, and procedures. The dynamics of media planning are highlighted, from the formulation of advertising objectives through the strategic use of media to accomplish goals.