Marketing Research

Autori

• Naresh K. Malhotra
• David F. Birks

Parametri

• 777 pagine
• 28 ore di lettura

• Commercio e vendita
• Economia
• Economia e affari
• Libri di testo
• Saggistica

Maggiori informazioni sul libro

Written for students studying market research at both undergraduate and postgraduate levels, this book provides a comprehensive commentary on this increasingly important subject. It includes a CD-ROM containing valuable SNAP and XSIGHT Software demos, to enhance understanding of quantitative and qualitative aspects of marketing research.

Lingua: Inglese

Pubblicato: 2005

(In brossura)