Esaurito
Maggiori informazioni sul libro
Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.
Acquisto del libro
The Manager's Guide to Distribution Channels, Linda Gorchels, Chuck West, Edward J. Marien
- Lingua
- Pubblicato
- 2004
- product-detail.submit-box.info.binding
- (Copertina rigida)
Ti avviseremo via email non appena lo rintracceremo.
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- The Manager's Guide to Distribution Channels
- Lingua
- Inglese
- Autori
- Linda Gorchels, Chuck West, Edward J. Marien
- Editore
- McGraw Hill Professional
- Pubblicato
- 2004
- Formato
- Copertina rigida
- Pagine
- 320
- ISBN10
- 0071428682
- ISBN13
- 9780071428682
- Serie
- Valutazione
- 3,25 su 5
- Descrizione
- Channel management has become one of the most important components of a firm's competitive strategy, with mistakes often costing companies millions--and channel managers their careers. The Manager's Guide to Distribution Channels provides managers and decision makers with proven tools and go-to-market strategies for refining channel strategies and managing distribution relationships. Self-assessment tools combine with realworld cases and examples to give managers a nontheoretical, balanced blend of thought-provoking insights and hands-on tactics.