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This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.
Acquisto del libro
Strategic Marketing Management Cases, David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Lingua
- Pubblicato
- 1998
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- (In brossura)
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- Titolo
- Strategic Marketing Management Cases
- Lingua
- Inglese
- Editore
- Irwin
- Pubblicato
- 1998
- Formato
- In brossura
- ISBN10
- 0256261253
- ISBN13
- 9780256261257
- Serie
- Descrizione
- This casebook has a decision-making focus and addresses the challenges facing marketing managers. It is organized to reflect the priorities of a marketing manager: market orientation, growth strategies and target market strategies.