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A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.
Acquisto del libro
What Customers Want, Anthony Ulwick
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- What Customers Want
- Lingua
- Inglese
- Autori
- Anthony Ulwick
- Editore
- McGraw-Hill
- Pubblicato
- 2005
- Formato
- Copertina rigida
- Pagine
- 256
- ISBN10
- 0071408673
- ISBN13
- 9780071408677
- Serie
- Tag
- Saggistica, Arte / Cultura, Commercio, Business & Management, Auto-aiuto, Design, Serie, Gestione & HR, Imprenditoria
- Valutazione
- 4,05 su 5
- Descrizione
- A world-renowned innovation guru explains practices that result in breakthrough innovations Twenty years into the customer-driven innovation movement, breakthroughs are rare and these failures cost Fortune 1000 companies between $50 million and $800 million each year. Growing out of Anthony Ulwick's revolutionary Harvard Business Review article and featured in Clayton Christensen's new bestseller, The Innovator's Solution, What Customers Want describes a groundbreaking approach that improves on the conventional methods for product and service innovation.