What Really Matters

Autori

• John Pepper

Parametri

• Motivazione e auto-aiuto

Maggiori informazioni sul libro

"What Really Matters" is a gift - of experience, insight and passion - to anyone who cares deeply about Procter & Gamble. Pepper has written far more than a memoir; he has mined his own experiences and those of others he admires to distill timeless principles How we suceed at P& by building brands, learning from consumers, going for big wins. How we keep P&G in the by building P&G's culture, tapping its sense of community, growing strong by doing good. How we live our by developing and learning the value of passionate ownership, the surprisingly personal benefits of diversity, the power of a simple and clear model for living, the all-important role of family. With candor, conviction and humor, Pepper unveils his deeply held belief that P&G is "an institution and a community dedicated to a noble purpose worthy of a lifetime of one's best efforts."

Lingua: Inglese

Pubblicato: 2005

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