Parametri
- 696pagine
- 25 ore di lettura
Maggiori informazioni sul libro
This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.
Acquisto del libro
Strategic Marketing Management Cases (+ disketa), David W. Cravens, Victoria Lynn Crittenden, Charles W. Lamb
- Lingua
- Pubblicato
- 1999
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- Strategic Marketing Management Cases (+ disketa)
- Lingua
- Inglese
- Editore
- McGraw-Hill/Irwin
- Pubblicato
- 1999
- Formato
- In brossura
- Pagine
- 696
- ISBN10
- 0075618877
- ISBN13
- 9780075618874
- Serie
- Descrizione
- This is a text and casebook that discusses the concepts and processes for gaining the competitive advantage in the marketplace. The author examines many components of a market-driven strategy, including technology, customer service, customer relationships, pricing, and the global economy. The text provides a strategic perspective and extends beyond the traditional focus on managing the marketing mix. The cases demonstrate how real companies build and implement effective strategies. David Cravens is well known in the marketing discipline and was the recipient of the Academy of Marketing Science's Outstanding Marketing Educator Award.