Corporate strategy. Resources and the scope of the firm

Autori

• David J. Collis
• Cynthia A. Montgomery

Parametri

• Commercio e vendita
• Economia e affari
• Saggistica

Maggiori informazioni sul libro

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

Lingua: Inglese

Pubblicato: 1997