Corporate strategy. Resources and the scope of the firm

Autori

• David J. Collis
• Cynthia A. Montgomery

Parametri

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

Maggiori informazioni sul libro

Suitable for a basic strategy course, this text takes a resourse-based approach to developing corporate strategy. The authors incorporate 20 cases, from entrepreneurial start-up ventures to well-known large corporations, including multinational ones.

Lingua: Inglese

Pubblicato: 1997

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