The Jolt Effect

Autori

• Matthew Dixon

Parametri

• 256 pagine
• 9 ore di lettura

• Commercio e vendita
• Economia e affari
• Imprenditoria
• Motivazione e auto-aiuto
• Saggistica

Maggiori informazioni sul libro

"Matthew Dixon, coauthor of The Challenger Sale, offers a new approach to overcoming customer indecision and closing more sales. He and coauthor Ted McKenna apply research to the problem of customer indecision, and offer a new approach that turns the conventional wisdom on its head. Drawing on a new study of more than two and a half million sales conversations from across industry, they reveal that only by addressing the customer's fear of failure can a salesperson get indecisive buyers to go from verbally committing to actually making the purchase"-- Provided by publisher.650

Lingua: Inglese

Pubblicato: 2022

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