Advertising

Autori

• Thomas C. O. Guinn
• Chris T. Allen
• Richard J. Semenik

Parametri

• Marketing e PR

Maggiori informazioni sul libro

Learn how advertisers and their clients prepare advertising and communications campaigns, and how they use Internet, new media, and Integrated Marketing Communications to deliver their advertising message in this lively, to-the-point advertising book filled with hundreds of current ads, Web links, and examples.

Per saperne di più

Lingua: Inglese

Pubblicato: 2000