Beyond customer satisfaction to customer loyalty. The key to greater profitability

Autori

• Keki R. Bhote

Parametri

• 148 pagine
• 6 ore di lettura

• Business & Management
• Commercio

Maggiori informazioni sul libro

This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

Lingua: Inglese

Pubblicato: 1996

(In brossura)