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Beyond customer satisfaction to customer loyalty. The key to greater profitability

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  • 148pagine
  • 6 ore di lettura

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This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.

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Beyond customer satisfaction to customer loyalty. The key to greater profitability, Keki R. Bhote

Lingua
Pubblicato
1996
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Titolo
Beyond customer satisfaction to customer loyalty. The key to greater profitability
Lingua
Inglese
Pubblicato
1996
Formato
In brossura
Pagine
148
ISBN10
0814423620
ISBN13
9780814423622
Serie
Valutazione
3,15 su 5
Descrizione
This is part of a series of AMA management briefings which provide concise reports on current trends for professionals. It considers the question of customer satisfaction and customer loyalty, showing how to maximize profitability.