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Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect's guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence ● How "do nothing" is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.
Acquisto del libro
Sales Pitch, April Dunford
- Lingua
- Pubblicato
- 2023
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Qui potrebbe esserci la tua recensione.
- Titolo
- Sales Pitch
- Lingua
- Inglese
- Autori
- April Dunford
- Editore
- Ambient Press
- Pubblicato
- 2023
- Formato
- In brossura
- Pagine
- 236
- ISBN10
- 1999023021
- ISBN13
- 9781999023027
- Serie
- Valutazione
- 4,15 su 5
- Descrizione
- Craft a sales pitch that dramatically outperforms an aimless feature walkthrough. World-renowned product positioning and marketing expert April Dunford knows that standing out in a crowded market is the key to getting sales. In Sales Pitch, she shows entrepreneurs, salespeople, marketers, and business leaders how they can achieve success by building a narrative that clearly communicates how your product is different and better than anything else on the market. Using a simple step-by-step method and compelling case stories, the author of Obviously Awesome guides you through a solid sales pitch structure that helps customers make confident buying decisions, while positioning you to clearly win in the market. In this book you will learn: ● Why you need to be your prospect's guide in the buying process ● Why a sales pitch is a unique style of story designed to help your customer say "yes" with confidence ● How "do nothing" is the most fearsome competitor you have ● How and when qualification, discovery, and product demos fit into a sales pitch ● How your positioning is reflected in a great sales narrative ● Why your differentiated value is the star of the show ● The eight components of a solid sales pitch A successful sales pitch is more than a simple product walkthrough, a canned set of discovery questions, or a pushy sales monologue. This book will help you create a winning pitch that gets you better customers-and more of them.