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Paul Lazarsfeld's research methodology. Biography, methods, famous projects

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Paul Lazarsfeld is one of the founders of the field of empirical social research. He gained recognition in the development of data collection and analysis. He pioneered market surveys and public opinion polls and founded mass media research, as well as communication research. He examined ideology leaders, interpersonal communication, unemployment, election preferences formation, as well as threats to academic liberties. This book presents Paul Lazarsfeld's work in a unique way, in all of the above mentioned fields of applied social research. It consists of three parts - biography, an overview of methods and survey strategies, with which Lazarsfeld enriched modern methodology, and chapters devoted to his most famous surveys of media, unemployment and election behaviour. The book is published in English.

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Paul Lazarsfeld's research methodology. Biography, methods, famous projects, Hynek Jeřábek

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Pubblicato
2006
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Titolo
Paul Lazarsfeld's research methodology. Biography, methods, famous projects
Lingua
Inglese
Editore
Karolinum
Pubblicato
2006
Formato
In brossura
ISBN10
8024610981
ISBN13
9788024610986
Serie
Valutazione
3 su 5
Descrizione
Paul Lazarsfeld is one of the founders of the field of empirical social research. He gained recognition in the development of data collection and analysis. He pioneered market surveys and public opinion polls and founded mass media research, as well as communication research. He examined ideology leaders, interpersonal communication, unemployment, election preferences formation, as well as threats to academic liberties. This book presents Paul Lazarsfeld's work in a unique way, in all of the above mentioned fields of applied social research. It consists of three parts - biography, an overview of methods and survey strategies, with which Lazarsfeld enriched modern methodology, and chapters devoted to his most famous surveys of media, unemployment and election behaviour. The book is published in English.