Consumer behavior: Concepts and apllications

Autori

• David L. Loudon
• Albert J. Della Bitta

Parametri

• Marketing e PR
• McGraw-Hill series in marketing

Maggiori informazioni sul libro

Starting with a macro approach, moving in a progression from the societal to the level of the individual, this book incorporates market realism by emphasizing the application of concepts using questions, projects and cases for discussion and student decision making.

Lingua: Inglese

Pubblicato: 1993

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