No B.S.Trust-Based Marketing

Autori

• Dan S. Kennedy
• Matt Zagula

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Authors deliver an eye-opening look at the core of all business--trust, and teach you the secrets to gaining it, keeping it, and using it to build competitive differentiation, create price elasticity, attract more affluent clients, and inspire referrals. You'll get the essential strategies required to build trust in an understandably untrusting world, and in turn, attract both business and profits

Lingua: Inglese

Pubblicato: 2012