Business the Amazon.com way: secrets of the world's most astonishing web business

Autori

• Rebecca Saunders

Parametri

• Business & Management
• Commercio
• Marketing & Vendite
• Saggistica

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Having toppled the bookselling giants on-line, Jeff Bezos is now leading Amazon.comits list, not to mention a makeover for the web's most recognisable site, is Amazonpushing its luck or positioning for the future of e-commerce? The so-called 'marketcorrection' has questioned the future of e-retailing, but for Amazon the future is stillbright.Now completely updated for this new edition, Business the Amazon.com Way showshow Jeff Bezos is leading Amazon into the harvesting phase, promising a great ride forinvestors, a great experience for shoppers and a model for entrepreneurs and businessleaders everywhere.

Lingua: Inglese

Pubblicato: 2001

(In brossura)