Total E-mail Marketing: Maximizing your results from intergrated E-marketing

Autori

• Dave Chaffey

Parametri

• Marketing e PR

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Comprehensive and with a strong practical focus, this volume presents a complete guide to maximising the range and impact of e-mail marketing techniques. It analyses where e-mail marketing works and where it shouldn't be used, and includes guidance on the treatment of inbound and outbound e-mail.

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Lingua: Inglese

Pubblicato: 2007

(In brossura)