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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.
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The CRM handbook : a business guide to customer relationship management, Jill Dyché
- Lingua
- Pubblicato
- 2005
- product-detail.submit-box.info.binding
- (In brossura)
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- Titolo
- The CRM handbook : a business guide to customer relationship management
- Lingua
- Inglese
- Autori
- Jill Dyché
- Editore
- Addison-Wesley
- Pubblicato
- 2005
- Formato
- In brossura
- ISBN10
- 0201730626
- ISBN13
- 9780201730623
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.