The CRM handbook : a business guide to customer relationship management

Autori

• Jill Dyché

Parametri

• Business & Management
• Commercio
• Saggistica
• Addison-Wesley information technology series

Maggiori informazioni sul libro

CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

Lingua: Inglese

Pubblicato: 2005

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 5,19 €