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The CRM handbook : a business guide to customer relationship management

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CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.

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The CRM handbook : a business guide to customer relationship management, Jill Dyché

Lingua
Pubblicato
2005
Rilegatura
(In brossura)
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Titolo
The CRM handbook : a business guide to customer relationship management
Lingua
Inglese
Pubblicato
2005
Formato
In brossura
ISBN10
0201730626
ISBN13
9780201730623
Serie
Valutazione
3,5 su 5
Descrizione
CRM is an integrated information system that is used to plan, schedule and control the pre-sales and post-sales activities in an organization. This text is a manager's guide to making the most of CRM techniques for enhancing customer service, sales force effectiveness and marketing strategy.