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Marketing on the Internet

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With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.

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Marketing on the Internet, Jan Zimmerman, Jerry Yang

Lingua
Pubblicato
2000
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Titolo
Marketing on the Internet
Lingua
Inglese
Pubblicato
2000
Formato
In brossura
ISBN10
1885068360
ISBN13
9781885068361
Serie
Valutazione
3 su 5
Descrizione
With a Foreword by Jerry Yang, co-founder of Yahoo!, this title gives proven techniques for maintaining a presence in the cyber marketplace by using bulk email, effective Web site design, and secured customer payment methods. The book includes case studies of businesses that are successfully using these techniques and it analyzes the reasons for their effectiveness.