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Parametri
- 249pagine
- 9 ore di lettura
Maggiori informazioni sul libro
Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.
Acquisto del libro
Neuro Design, Darren Bridger
- Lingua
- Pubblicato
- 2017
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- (In brossura)
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- Titolo
- Neuro Design
- Lingua
- Inglese
- Autori
- Darren Bridger
- Editore
- Kogan Page
- Pubblicato
- 2017
- Formato
- In brossura
- Pagine
- 249
- ISBN10
- 0749478888
- ISBN13
- 9780749478889
- Serie
- Tag
- Saggistica, Arte / Cultura, Scienze sociali, Commercio, Business & Management, Temi psicologici, Psicologia, Design, Marketing & Vendite
- Valutazione
- 4,2 su 5
- Descrizione
- Today, businesses of all sizes generate a great deal of creative graphic media and content, including websites, presentations, videos and social media posts. Most big companies, including Procter & Gamble, Coca-Cola, Tesco and Google, now use neuroscience research and theories to optimise their digital content. Neuro Design opens up this new world of neuromarketing design theories and recommendations, and describes insights from the growing field of neuroaesthetics that will enable readers to enhance customer engagement with their website and boost profitability.