Maggiori informazioni sul libro
Value innovation: the strategic logic of high growth -- Fair process: managing in the knowledge economy -- Creating new market space -- Knowing a winning business idea when you see one -- Charting your company's future -- Tipping point leadership -- Blue ocean strategy -- How strategy shapes structure -- Blue ocean leadership -- Red ocean traps
Acquisto del libro
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader, W. Chan Kim
- Lingua
- Pubblicato
- 2017
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