Cases in contemporary strategy analysis

Autori

• Robert M. Grant
• Kent E. Neupert

Parametri

• Economia e affari

Maggiori informazioni sul libro

Used in conjuction with the best-selling text Contemporary Strategy Analysis, 4th edition, this collection of new cases represents a continuing commitment to examining current business theory in the context of real business situations. New, in-depth international cases, with a focus on today’s technological advances. Can be used alongside the best-selling textbook Contemporary Strategy Analysis, 4th edition or as a stand-alone text due to its broad view. Cases include Madonna, The U.S airline industry, Wal-Mart, On-line broking strategies, Laura Ashley, Daimler, the Virgin Group, Eastman Kodak, Harley Davidson, The Royal Dutch/Shell Group, the Virgin Group and others.

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Lingua: Inglese

Pubblicato: 2003

(In brossura)