Scenario planning : the link between future and strategy

Autori

• Mats Lindgren
• Hans Bandhold

Parametri

Pagine

240pagine

Tempo di lettura

9ore

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.

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Lingua: Inglese

Pubblicato: 2003

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