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Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.
Acquisto del libro
Scenario planning : the link between future and strategy, Mats Lindgren, Hans Bandhold
- Lingua
- Pubblicato
- 2003
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- (Copertina rigida)
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- Titolo
- Scenario planning : the link between future and strategy
- Lingua
- Inglese
- Autori
- Mats Lindgren, Hans Bandhold
- Editore
- Palgrave Macmillan
- Pubblicato
- 2003
- Formato
- Copertina rigida
- Pagine
- 240
- ISBN10
- 0333993179
- ISBN13
- 9780333993170
- Serie
- Valutazione
- 4,35 su 5
- Descrizione
- Recent research in the field of business strategy has shown that strategic flexibility can be achieved through a scenario planning perspective for long term competition and performance. The authors have drawn upon examples and cases to develop a new model for scenario planning that is closely integrated with strategy. They argue that the concept of scenario planning is as much an art as a practical management tool.