Does It Pay to Advertise?

Autori

• John Philip Jones

Parametri

• Economia e affari

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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.

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Lingua: Inglese

Pubblicato: 1989