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What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.
Acquisto del libro
Does It Pay to Advertise?, John Philip Jones
- Lingua
- Pubblicato
- 1989
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- (Copertina rigida)
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- Titolo
- Does It Pay to Advertise?
- Lingua
- Inglese
- Autori
- John Philip Jones
- Editore
- Lexington Books
- Pubblicato
- 1989
- Formato
- Copertina rigida
- Pagine
- 380
- ISBN10
- 0669158976
- ISBN13
- 9780669158977
- Serie
- Valutazione
- 4,35 su 5
- Descrizione
- What makes an ad campaign successful? Here, John Jones analyzes some of the world's most popular brands to reveal how their campaigns evolved and were handled; what worked and what didn't. Includes more than one-hundred tips on marketing that your company can immediately apply.