Why People (Don't) Buy

Autori

• Amitav Chakravarti
• Manoj Thomas
• Richard Storry

Parametri

• 223 pagine
• 8 ore

• Economia e affari

Maggiori informazioni sul libro

Full of practical diagrams and maps, as well as international case studies, this book offers a unique and extensively-tested 'GO-STOP Signal Framework', which allows managers to better understand why consumers are not buying their products and what can be done to put this right.

Lingua: Inglese

Pubblicato: 2015

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