The Four Lenses of Innovation

Autori

• Rowan Gibson

Parametri

• Commercio e vendita
• Economia e affari

Maggiori informazioni sul libro

"By asking how the world's top innovators - Steve Jobs, Richard Branson, Jeff Bezos and many others - came up with their game-changing ideas ... Rowan Gibson identifies four key business perspectives that will enable you to discover groundbreaking opportunities for innovation and growth: Challenging orthodoxies: what if the dominant conventions in your field, market, or industry are outdated, unnecessary or just plain wrong? Harnessing trends: where are the shifts and discontinuities that will, now and in the future, provide the energy you need for a major leap forward? Leveraging resources: how can you arrange existing skills and assets into new combinations that add up to more than the sum of their parts? Understanding needs: what are the unmet needs and frustrations that everyone else is simply ignoring?"--Publisher's description

Lingua: Inglese

Pubblicato: 2015

(In brossura)

Condizioni del libro: In buone condizioni

Prezzo: 4,79 €