The Social License

Autori

• John Morrison

Parametri

• 187 pagine
• 7 ore di lettura

• Economia e affari

Maggiori informazioni sul libro

A distinctive and direct guide to legitimacy in business, focusing on the new benchmark of a 'Social License to Operate'. Featuring case studies of what is and isn't working, this book explains how business owners and CSR professionals can integrate legitimacy into the heart of their company strategy, beyond CSR and good PR.

Lingua: Inglese

Pubblicato: 2014

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