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An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.
Acquisto del libro
Absolut : Biography of a Bottle, Carl Hamilton
- Lingua
- Pubblicato
- 2000
- product-detail.submit-box.info.binding
- (Copertina rigida)
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- Titolo
- Absolut : Biography of a Bottle
- Lingua
- Inglese
- Autori
- Carl Hamilton
- Editore
- Texere, [2000]
- Pubblicato
- 2000
- Formato
- Copertina rigida
- Pagine
- 312
- ISBN10
- 1587990024
- ISBN13
- 9781587990021
- Serie
- Valutazione
- 3,65 su 5
- Descrizione
- An examination of the successful Absolut Vodka advertising campaign reveals how various ad agencies falsely claimed credit for the original ideas when in fact the campaign was conceived by two junior advertising assistants.