Strategic Planning for New & Emerging Businesses : A Consulting Approach

Autori

• Fred L. Fry
• Charles R. Stoner
• Laurence G. Weinzimmer

Parametri

• Economia e affari

Maggiori informazioni sul libro

This book gives owners of new and/or emerging businesses extensive knowledge of the steps of strategic planning. They learn how to assess the external environment, how to address competitive forces, how to identify internal strengths and weaknesses, and how to and develop a strategic thrust for their emerging enterprises.

Lingua: Inglese

Pubblicato: 1999