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Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.
Acquisto del libro
The Social Entrepreneur's Playbook, Expanded Edition, Ian C. MacMillan, James D. Thompson
- Lingua
- Pubblicato
- 2013
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- (In brossura)
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- Titolo
- The Social Entrepreneur's Playbook, Expanded Edition
- Lingua
- Inglese
- Editore
- Wharton Digital Press
- Pubblicato
- 2013
- Formato
- In brossura
- Pagine
- 234
- ISBN10
- 1613630328
- ISBN13
- 9781613630327
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- Wharton professor Ian C. MacMillan and Dr. James Thompson, director of the Wharton Social Entrepreneurship Program, provide a tough-love approach that significantly increases the likelihood of a successful social enterprise launch in the face of the high-uncertainty conditions typically encountered by social entrepreneurs.