Innovating at the top : how global CEOs drive innovation for growth and profit

Autori

• Roland Berger
• Roland Berger Strategy Consultants

Parametri

• Marketing e PR
• Think: act; INSEAD business press series

Maggiori informazioni sul libro

This book is a collection of eye-opening interviews with CEOs from major international corporations - Nokia, Unilever, Toyota and Bosch are just some of the many included. The CEOs discuss their innovative approaches to new challenges and opportunities in their business. A fascinating insight into the minds of global leaders.

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Lingua: Inglese

Pubblicato: 2009