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This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.
Acquisto del libro
Introduction to mass communication : media literacy and culture, Stanley J. Baran
- Lingua
- Pubblicato
- 2001
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- (In brossura)
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- Titolo
- Introduction to mass communication : media literacy and culture
- Lingua
- Inglese
- Autori
- Stanley J. Baran
- Editore
- Mayfield
- Pubblicato
- 2001
- Formato
- In brossura
- Pagine
- 519
- ISBN10
- 0767419251
- ISBN13
- 9780767419253
- Serie
- Valutazione
- 3,5 su 5
- Descrizione
- This text emphasizes the view that media audiences can take more active roles as media consumers and have a deeper understanding of the influence the media has in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries.