Maggiori informazioni sul libro
Apple, the famed computer maker in its renaissance, §has one of the strongest marketing machineries in the §world. There is an almost cult-like enthusiasm for §the brand and its products among its extremely loyal §customers. Apple s key to the success was not only to §make great products but to market them well. The §company s marketing strategy is analyzed through the §traditional 4P marketing model to get a better §understanding of this success story. Taking a closer §look at the iPod, Apple s breakthrough portable §music player, sheds light on how this §revolutionary product contributed to the revival of §the company after a near-bankrupt situation in the §mid-nineties. Beyond the marketing of the innovative §and easy-to-use products, repositioning the brand §after the return of the charismatic founder also §played a major role in restoring Apple s fame.
Acquisto del libro
The Marketing of Apple Inc., Gergely Janko
- Lingua
- Pubblicato
- 2009
- product-detail.submit-box.info.binding
- (In brossura)
Metodi di pagamento
Ancora nessuna valutazione.
- Titolo
- The Marketing of Apple Inc.
- Lingua
- Inglese
- Autori
- Gergely Janko
- Editore
- VDM Verlag Dr. Müller
- Pubblicato
- 2009
- Formato
- In brossura
- Pagine
- 76
- ISBN10
- 3639130251
- ISBN13
- 9783639130256
- Serie
- Descrizione
- Apple, the famed computer maker in its renaissance, §has one of the strongest marketing machineries in the §world. There is an almost cult-like enthusiasm for §the brand and its products among its extremely loyal §customers. Apple s key to the success was not only to §make great products but to market them well. The §company s marketing strategy is analyzed through the §traditional 4P marketing model to get a better §understanding of this success story. Taking a closer §look at the iPod, Apple s breakthrough portable §music player, sheds light on how this §revolutionary product contributed to the revival of §the company after a near-bankrupt situation in the §mid-nineties. Beyond the marketing of the innovative §and easy-to-use products, repositioning the brand §after the return of the charismatic founder also §played a major role in restoring Apple s fame.