Sustainable Fashion Supply Chain Management

From Sourcing to Retailing

Autori

• AA.VV.

Parametri

• 211 pagine
• 8 ore di lettura

• Marketing e PR

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This handbook compiles comprehensive reference sources on sustainable fashion supply chain management, featuring peer-reviewed papers from researchers across Asia, Europe, and the US. Organized into three parts—“Reviews and Discussions,” “Analytical Research,” and “Empirical Research”—it is the first text to focus specifically on sustainable supply chain management within the fashion industry. The rise of disposable fashion under the fast fashion model necessitates highly responsive supply chains that can produce limited quantities to meet rapidly changing consumer demands. Brands like Zara exemplify this by reducing the entire process cycle from design to retail to just a few weeks. This fast fashion approach not only aligns supply with demand and minimizes inventory but also reduces carbon footprints through local sourcing from nearby manufacturers. However, the fashion supply chain is often criticized for its environmental impact, including pollution and hazardous materials. To address these challenges, new management principles that consider consumer behaviors and preferences are essential for achieving sustainable practices. The book covers diverse topics such as reverse logistics in carpet recycling, green brand strategies, the influence of social media on apparel disposal, and the dynamics of ethical fashion growth, providing valuable insights into sustainable practices in the industry.

Lingua: Inglese

Pubblicato: 2015

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