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The marketing Whitebook 2013-2014

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AA.VV.

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308pagine
11 ore di lettura

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India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.

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The marketing Whitebook 2013-2014, AA.VV.

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Pubblicato: 2013
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Titolo: The marketing Whitebook 2013-2014
Lingua: Inglese
Autori: AA.VV.
Editore: BW Books
Pubblicato: 2013
Formato: In brossura
Pagine: 308
ISBN10: 9381425051
ISBN13: 9789381425053
Serie
Tag: Saggistica, Commercio, Business & Management, Marketing & Vendite, Marketing e PR
Descrizione: India, with its size and heterogeneity, is a highly complex marketplace. It is made up of many polymarkets and micromarkets and diverse consumer groups. What drives buying behavior among these different groups? what are the new touch points? where are the new opportunities? this ninth edition attempts to answer these questions and decode indias diversity.