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Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.
Acquisto del libro
National Image and Competitive Advantages, Eugene D. Jaffe, Israel D. Nebenzahl
- Lingua
- Pubblicato
- 2006
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- (In brossura)
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- Titolo
- National Image and Competitive Advantages
- Lingua
- Inglese
- Pubblicato
- 2006
- Formato
- In brossura
- ISBN10
- 8763001721
- ISBN13
- 9788763001724
- Serie
- Valutazione
- 2,75 su 5
- Descrizione
- Suitable for: students of international marketing and business courses as a supplement to global product and advertising strategy; to international marketing managers; and to those industry and government officials who deal with the problems of creating and maintaining a country's national image.